Who the hell am I?

I’m Gina Buckle, and I started Hoot Copy because I was sick to the back bloody teeth of watching brands churn out ick-inducing copy that made me cringe, rather than connect with their message. 

I, like many people, am a big fan of having a hoot. Especially when we’re buying something, we want to feel like we can connect with the people who are asking us to hand over our hard earned cash-shmoney. 

Nothing makes potential customers shrivel up from cringe more than a business trying to shoehorn their messaging into fun that feels forced and inauthentic.

And I get it, lots of businesses LOVE the idea of creating fun copy in theory. But when it comes to actually doing it, they get scared off by: 

  • Not knowing how to create fun in a way that feels authentic to their brand 

  • Not knowing how to create fun consistently in a way that’s recognisable to what they stand for

  • Coming across as unprofessional or frivolous

    That’s why Hoot Copy exists.

    To make real fun accessible for brands that want to build long-lasting relationships with real people, through moments of genuine joy.

Who makes a Hoot-er?

(Collective name still needs work, I know)

I work with small to large businesses who see the value of creating truly fun, bold and authentic marketing. Their business was founded to create real value to their target audience, and they truly care about creating and sustaining strong relationships with their customers. But they want to access the value of creativity and fun in a way that feels authentic to their brand, and makes sense to their audience.

They need help understanding what their own definition of fun is, and how to reflect this consistently across their messaging. 

As featured on…..

How I work

Here’s a flavour of the kind of hoot-adjacent behaviour you could expect from me if we work together. And if I’m being honest, it’s also the values I look for in the people I work with too.

  • You should be able to enjoy yourself on more than just the weekend. We make decisions that allow us to have fun both in and outside of ‘work’, both now and in the future, and validate everyone’s definition of ‘fun’.

  • Don’t get lost in generalisations and assumptions. Always consider the human impact of the decisions you’re making. We make decisions that are mindful of the strengths, flaws, fuck-ups, ebbs and flows of real life and people.

  • We can’t create real fun if we’re not real ourselves. In today’s world, it’s easy to want to package yourself up as something and dilute parts of yourself to fit in. But let’s be honest, it’s far more fun to be yourself, and to find the people who accept you for who you really are.

  • If we’ve decided to spend time and effort creating something, we owe it to that project and the people involved to do it justice. We do what we can with the information and resources we have available at the time to act on what we believe to be the next right thing.

Sound like your cup of char?

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Sound like your cup of char? •

Let’s chat. You never know, it could be a hoot.