What is Hoot Copy?
Excellent question. Let’s find out…
Hoot Copy is a copywriting and brand tone of voice consultancy focusing on humour and fun.
I specialise in fun and funny brand voice that is:
Easy to maintain
Designed to engage your target audience
Genuinely authentic to you as a business
Want to find out more about exactly how I do that?
Fun and humour in brand voice - what’s all the fuss about?
You never feel more understood as a human being than when someone gets your sense of humour.
They can do more than just make you laugh. They prove just how well they “get” you.
And when we’re buying something, we want to feel truly understood by the business who are claiming to be able to solve our problems.
That’s why the right definition of humour and fun will truly connect with your target audience.
You just need to find the right definition, and execute it in the right way.
The Hoot Copy mission:
ridding the world of cringe copy
I started Hoot Copy because I was sick to the back bloody teeth of watching brands churn out ick-inducing copy that made their audience cringe, rather than connect with their message.
Nothing makes potential customers shrivel up from cringe more than a business trying to shoehorn its messaging into fun that feels forced and inauthentic.
So that’s why Hoot Copy exists; to make real fun accessible for brands that want to build long-lasting relationships with real people, through moments of genuine joy and fun.
Who do I work with?
Digital marketing agencies
On your own brand stuff, or you can bring me in as a consultancy partner to work on client projects that need a healthy dose of fun and humour.
Businesses that sell something “unsexy”
if you feel like there’s no way you could make talking about what you do sound fun and engaging.
Growing businesses
Whether you’re struggling to maintain a fun brand voice, or if you want to dial the funny up a notch, I’m ya gal.
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Sound like your cup of char?
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Sound like your cup of char? •
Let’s chat. You never know, it could be a hoot.