
Honest Folk : Nailed in a day
Fliss is an ABSOLUTELY MEGA brand coach with a super solid understanding of her brand. Find out how we NAILED her brand messaging, personality, and web copy, all in one day.

Liverpool psychotherapy & Counselling Centre : WEb Copy
A slightly more “serious” one, but still a project that needed personality, warmth and an authentic human voice.

Vimma Energy : Fun Brand Voice Playbook
“Can you make battery storage not boring pls?”
SAY LESS!!

5 steps to nail your brand messaging
For consistent branding copy with a sense of humour and fun, it all starts with nailing your brand messaging. But a lot of the time, businesses will overlook these 5 steps when creating their own brand messaging.

How to use copy to become recognisable
If you want your brand to get recognised by the right people, you just have to be CONSISTENT. Say the same stuff in the same way, OVER AND OVER AGAIN. That's what I help you with in this vid. How to make it at easy as possible for you to be consistent with your business messaging.

What it takes to stand out as a fun brand in 2025
The demand for entertaining marketing is bigger than ever. But with so many brands using fun and humour as a transparent marketing tactic, what can you do to truly stand out, and use fun and humour in an authentic way?

Everything i’ve learnt about niching a business
Whether you're in the process of niching down, or if it's just something you're considering for your business, narrowing down what you do and who you do it for has the potential to completely transform how your business works.
I wanted to share some of the key lessons from my own niching journey, and the advice I'd give to anyone about to start out.

First Event : Fun brand voice playbook
Bringing consistency, and clarity to how this UK leading event agency have FUN with their brand voice. Find out how I created messaging and pillars that give this brand an ownable space in the market.

The benefits of fun and humour in brand voice
There can be a lot of subjectivity to wade through when it comes to adding fun and humour to your brand voice. To be known as the fun brand, there is a lot you have to get right.
So what’s the point? What is the benefit of dialling up the brand fun in the right way?
In this blog, we take a deep dive into the benefits of fun and humour in your brand voice, and the impact it can have on your business in the long run.

5 brands that nail fun and humour in their brand voice
5 brands that execute fun, humour, and personality consistently well in their brand voice (and no, I don’t mention Monzo!)
Become the fun brand in JUST 2 steps
Nail your fun brand voice in a way that feels authentic and cringe-free. All you need to do is follow these 2 steps! Brand copywriters HATE this woman for sharing these industry secrets. Dentists are ALSO FURIOUS FOR SOME REASON!

Bringing fun & humour to your brand tone of voice: 4 mistakes to avoid
Here are the 4 biggest mistakes I see brands making when they want to add fun and humour to their tone of voice. Read em. Learn about em. AVOID EM.

How to smash your first ever live talk
From planning my talk, to decompressing in my car after the event was over, here's everything I did to prepare for my first ever LIVE talk.