Campaign Messaging

& Asset Delivery

Campaigns that feel genuinely fun and relevant, not forced

“Oh great, ‘another’ campaign…what’s so different about this one?”

Whether you’re doing a seasonal campaign, a product launch, or a third thing that I can’t think of right now, the goal of any campaign is to cut through the noise.

If you’re using fun to do that, you need campaign assets that consistently hit that authentic and engaging message. 

So how do you maintain that consistency, whilst still keeping this fresh, engaging, and genuinely fun? 

I don’t know… 

Lol just kidding, you get me to write your campaign messaging and assets for you.

Together, we’ll decide on the core messaging behind this campaign of yours, making sure that they’re genuinely fun, and designed to engage your target audience.

Fun that gets you recognised

With a playbook that helps you replicate this definition of fun consistently, or the option to get me to write your campaign copy for you, you’ll have a cohesive and recognisable campaign that cuts through the noise again and again.

What’s Included?

Campaign messaging playbook

  • What definition of fun and humour is central to this campaign?

  • How do we create it consistently? 

  • The no-gos - what lines are we not crossing in this campaign?

Asset delivery

  • Straplines 

  • OOH copy

  • Ad copy 

  • Social copy 

  • Any other campaign touchpoints that require copy!

Is this right for me?

This package is perfect for brands who have:

A medium-to-long term campaign that needs consistently fun messaging threaded throughout it.

An uber talented creative team who just need some clear-cut guidelines in order to go and do what they do best.

A reputation to uphold as “the fun brand”, and want to take things up a notch.

Our work together: key points of contact 

1: Let’s chat 

Book a free 30 minute meeting through the link below, and let’s talk more about your campaign goals, why fun is so important to it, and how I can help.

2. Pre-meeting prep 

Before our workshop, I’ll do a deep dive into your brand, your previous campaigns, and your audience interests and preferences.

3. The ideation meeting 

I’ll come to a location of your choosing for a full day workshop where we’ll hash out the key messages behind this uber fun campaign of yours.

4. Playbook Delivery & Asset Briefing 

You get your full campaign playbook, and a guide on how to use it, and make the most of it throughout your campaign. If required, this is also when you can brief me in on any specific assets you want me to create for this campaign.

5. Ongoing asset delivery 

Either in a one-off batch of content, or throughout a longer-term campaign that requires ongoing asset support. 

How do I get my own?

We can chat it through more on a free disco call.