The Fun Brand
Voice Playbook
Work out WTF “it needs to sound fun” actually means for your brand voice, and how to create it consistently
Everyone says “we want to sound fun” or “we need to be the funny brand”.
But does anyone in your team know what this means?
Humour and fun are super subjective. If you can create the exact right type of fun with your audience, you’ll be able to connect with them on a truly human level. But in order to do that time and time again, you need to make sure you’re:
Creating the right type of fun, one that feels authentic to your brand, and engaging for your audience
Giving your teams the clarity they need to execute this consistently, across all different types of brand copy
You know how we make that happen?
With a fun brand voice playbook: tone of voice guidelines with a specific focus on how you’re using fun and humour to connect with your audience.
Sneak peek: a future without a fun brand voice playbook (spoilers, it’s super sad)
You cringe out your audience by using the wrong type of fun, and just come across as that weird brand that’s trying too hard to be everyone’s mate
You use the right type of fun, but execute it in the wrong way (see previous point)
Your creatives lose their confidence, with constant amends and feedback on briefs they thought they understood
You spend ages on each piece of brand copy trying to add the right kind of humour and fun
Yeah...we’re not doing that. Let’s skip to the part where you have:
A strong reputation as a genuinely fun brand that people keep coming back to
A team of confident creatives that channel their talent and personality into their work
True alignment between how you sound and what you’re truly like to work with
So, what’s in the Fun Brand Voice Playbook?
Depending on the size of your budget, teams and thirst for fun, I offer different sized packages. Prices vary according to team size, scope of work, and turnaround time.
MiNi
package prices from £2,300
Your definition of fun
What it is
How to use it
Your audience’s definition of fun
Core fun brand messages
Perfect for:
Smaller teams who just need a nudge in the right direction when it comes to fun.
Brands who want to bring fun into specific areas of their content strategy
Midi
package prices from £5,400
Everything included in the mini, as well as
Tone of voice pillars
Language devices for adding your fun and humour to copy
What’s not fun for us: the no-go’s and harsh lines
A light-touch style guide (language, grammar, punctuation etc)
How your fun adapts to different stages of the buyer journey
Example library (8-10 examples)
Perfect for:
Growing brands who want to maintain their fun-feeling as they progress.
Sizeable content teams who all need to be speaking from the same hymn book
Maxi
package prices from £7,200
Everything included in the midi, as well as
More devices and guidance on creating your kind of fun in your copy
A detailed breakdown of what fun looks like across different:
Platforms
Copy formats
Scenarios and contexts
Comprehensive example library (15-20 examples)
Full-monty style guide (language, grammar, punctuation etc)
Perfect for:
Large creative teams with multiple people involved in writing copy
Brands who know that fun and humour is a core part of how they communicate
Our work together: key points of contact
1. Disco and kick off
Let’s get to know each other and understand what you and your audience need from your brand tone of voice.
2. Fun brand workshop!
Taking a deeper dive into what fun means for your brand, your audience, and your copy. This can be with as many or as few people as you need at a location of your choosing.
3. Initial ideas presentation
After our workshop I’ll come back with some very top level ideas of how I see things taking shape, just to make sure we’re all on the same page.
4. Congrats…it’s a guideline!
Even after I’ve delivered your guidelines, there’s plenty of time for feedback, and making sure things are EXACTLY how you need them.
