monthly copywriting retainer 

Make being the consistently fun brand easier than ever 

If you work in marketing, chances are you get messages like this all the time. 

“Hey have you got 5 minutes?

I need your help with this marketing thing.”

You want to say: 

“NO I BASTARD HAVEN’T!

I’ve got a to-do list as long as you like, with an entire marketing strategy to develop and execute, AND our own brand content to create and deliver every single month” 

you end up saying:

“Yeah sure, just give me a couple of minutes to finish this thing off’. 

it gets rushed

You’re fitting your own brand copy in and amongst client jobs, so there’s no time to think about the strategy behind what you’re saying. No consistency, no trust built with your audience.

but what happens to your brand content in the meantime?

it gets boring

You’re rushing and neglecting your own copy, so you DEFINITELY don’t have the time to keep things fun, humorous and engaging. Because that stuff takes time, and brain-space, which no one in your department has. 

it gets

short-sighted

You don’t have the time to think about long-term plans, and implementing strategies that will deliver long-term results for your business. All you can worry about is the here and now, and it sucks.

Become the truly fun brand that consistently attracts dream clients

wouldn’t it be cool if??

You were the brand whose content people were genuinely excited to read 

  • You could focus on longer term projects, knowing that your ongoing copy creation is sorted, month after month 

  • You consistently showed up with fun, personality-filled content in the spaces where your dream clients shows up 

  • You could truly connect with your audience, with content that shows just how well you understand them 

  • You could easily sell to dream clients who are already bought into your authentic brand 

Then let’s get your brand copy sorted, month after month…

with a consistent definition of fun that will make your dream clients OBSESSED with you. 

Copywriting retainer service:

what’s involved?

  • We’ll start by getting you onboarded into your very own Notion hub. This is where alllllll the info and deliverables will live throughout our retainer, and it’s where you can hop in and get a quick overview of where we’re at with everything. 

    Once you’re settled, we’ll book in a quick meeting to go over ways of working, and map out how everything needs to work in order to fit your working styles, your workload, and your brain!

  • I can’t get consistent with creating your unique definition of fun if I have NO IDEA what that is. 

    So, let’s kick off our fruitful partnership by doing a Nailed in a Day sesh. That means: 

    • A 2 hour brand deep dive 

    • Kicking your existing brand messaging up a notch 

    • Creating a clarified definition of your brand’s: 

      • Personality

      • Fun

      • Sense of humour 

    • Updating your web copy to reflect your new messaging and personality 

    Once that’s all sorted, then we can focus on creating copy that consistently reflects your unique definition of fun, in a way that’s still on-brand, and bang on-message. 

  • Depending on how much copy you need each month, we can either meet fortnightly or monthly to discuss: 

    • Feedback from the last batch of content 

    • Updates on ongoing/future content

    • Metrics and KPIs (making sure that your copy is actually bringing you closer to your goals) 

    We’ll work one month ahead (for example, if we’re meeting in June, we’re discussing/I’m in the middle of creating July content), because we’re simply not doing URGENT copy creation.

  • As you add more feedback to the work I create, I’ll get a better sense of how your brand needs to come across. 

    If you already have them, I’ll update your tone of voice guidelines with your feedback/things I notice in any copy you send me to edit. 

    If you don’t have them already, I’ll collect all this feedback in one place, creating a mini tone of voice guideline for your business. 

  • Got a month where you don’t actually need that piece of content written? 

    No probs, we can just bank it for a later date.

“Working with Gina has been an absolute game-changer for our team”

  • “What sets Gina apart is her remarkable ability to grasp not only the intricacies of our tone of voice but also the essence of our brand.”

    Steph | Brand Marketing Manager | First Event 

what’s the “investment”?

(British way of saying “price”)

The price of your retainer depends completely on how much copy you need from me each month.

From scratch

Everything from research and planning, to final edits and proofreading. You give me the idea. I’ll give you a fully finished piece of content ready to go.

  • Blog (500-1,000 words) - £290 

  • Case study (max 500 words)- £290 

  • Long form content (max 3,000 words) - £580

  • Thought leadership article (1,000-2,000 words) - £370

  • Social captions (per post - max 200 words) - £30

  • Email/newsletter content (max 400 words) - £250

Copy edits

Perfect for business owners that want to keep the majority of the creation process to themselves, but just need me to add the finishing touches, and take things to the next level.

  • Blog (500-1,000 words) - £140 

  • Case study (max 500 words)- £100 

  • Long form content (max 3,000 words) - £240

  • Thought leadership article (1,000-2,000 words) - £220

  • Social captions (per post - max 200 words) - £10

  • Email/newsletter content (max 400 words) - £140

  • Misc editing (per 1,000 words) - £175

Ready to make your own marketing feel FUN again?

Let’s grab a virtual iced coffee and chat through how a monthly retainer could help you.