Nailed in a day
messaging. web copy. brand personality.
Let’s kick it all up a notch…in JUST ONE DAY.
It’s not you*.
It’s your messaging.
(*because you’re literally perfect)
Have you ever felt victimised by your own messaging for YOUR OWN BUSINESS? I’m talking:
Dreading every time you need to write your own copy
Bringing in okay clients, which means okay projects that you feel okay about (when you’re soooo much better than just okay)
Not knowing how to sell AND leave room for your unique personality, humour, and style of fun
Knowing that you can passionately sell to people when they’re in front of you, but losing that spark as soon as you need to write some copy
naughty messaging...not doing its job.
right now you’ve got messaging that’s just...
surface level
It talks about traits like “approachable” or “sassy”, but doesn’t go any deeper into how that want to make your audience FEEL
Cobbled together
A Frankenstein’s Monster of templates and best practices…but it sounds nothing like you
too high-brow
You’ve got no clue how to turn these lofty ideas into consistent content that acts like a magnet to your dream customer
Banish the beige from your messaging & web copy, and make your customers go from “meh” to “HOLY MOLY I NEED THAT RIGHT NOW”.
let’s spice things up a bit
I’m talking…..
A suite of messages that passes the “so what?” test, positioning you as a no-brainer source of support for your target customer
A core definition of fun that makes everything you say sound undeniably like you, and keeps you memorable to your customer specifically
Language and ideas that you can use consistently in your bios, content ideas, web copy, newsletters, talks, pitches to lonely hearts columns, WHATEVER IT MIGHT BE
Let’s get all of that nailed…in one day
Nailed in a Day is a ONE DAY messaging and web copy intensive that helps you:
Nail the core messages that make your audience say “YES, this is exactly what I need!”
Infuse your brand voice with humour, personality, and YOU, without feeling cringe or chaotic
Get web copy that’s turned up a notch, speaks directly into your customer’s soul, and is just fun as hell to read
Finally feel proud (and excited!) to send people to your site
And with 2 weeks of copy support to keep that “nailed it” feeling going
What do you get in a ‘nailed in a day’?
Let’s get down to brass-tacks. Some might even say…NAILS.
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2-4 impactful messages that thread through all of your services and the core “so what?” of your brand and your business
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A clarified definition of what fun, personality and humour looks like for your brand, with guidance on what this looks like in practice (and what it DOESN’T look like too).
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Get this mammoth of a copy job ticked off your “work on own business” to do list.
I’ll edit and update your existing web copy (up to 6 pages) to reflect your new messaging and thread through your unique definition of brand fun.
This includes:
Home page
About page
Service pages (up to 4)
Microcopy
Introductory copy for pages like blog/contact page etc
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I’ll be sticking around for an additional 2 weeks to coach you through how your messaging and fun can look in your copy going forward.
Send me up to 1,000 words of copy, and I’ll give you:
An edited, spiced up version of that copy, brought in line with your messaging, fun definition, and your brand new web copy
Suggested edits and comments on your copy, explaining why I’ve made these changes
Loom videos to walk you through how you can apply these kinds of edits to your own copywriting in the future
A personalised copy top-tips guide, with tips on how to improve your writing and keep things consistent
You don’t need another 8-week branding process that leaves you with a 42-page PDF and zero idea how to use it.
No super drawn out timeline. No going backwards and forwards for weeks on end.
We’ll get it done in a day, and give you a super clear idea of what the hell to do next.
how does it all work?
1. get comfy in your project hub
Throughout this project we’ll keep all of our important documents in a shared Notion hub.
This is where you can get an overview of how things are trucking along, and where you can quickly access all of our project info.
2. brand deep-dive
A 2 hour, virtual call where we’ll get into the weeds of what you do and how you do it.
We’ll also discuss your current web copy, and any areas that you think need special attention.
3. The sprint day
Core deliverables:
Your messaging
Your brand’s definition of fun
Your updated web copy
We’ll kick off the day with revealing your sparkly new messaging and definition of fun.
I’ll spend the rest of your Sprint Day updating your web copy.
4. 2 weeks of copy support
Send over up to 1,000 words of copy to be spiced up, and updated to match your new messaging and fun factor.
As well as editing your copy I’ll give you a clear breakdown of how and why I’ve made changes, so you know exactly what to do to show up consistently in your brand copy going forward.
so, to recap
One-day delivery (with prep beforehand and support after)
Up to 6 website pages rewritten and aligned with your new messaging and your personality-filled voice
2-4 core messages to anchor your brand and your content creation
2 weeks of editing and feedback support
Loom trainings + personalised copy guides
because like I said…
You’re already perfect
You’ve put in the hard graft to build a business that has a great track record delivering incredible results for awesome people. So you deserve…
To speak directly to more people who urgently need your help
To feel not just confident, but ON FIRE when you talk about what you do
Content creation processes that feel quick, fun, and free of the second-guessing and over-editing
Permission to be the fun, bold, exciting YOU, WITHOUT worrying that people won’t see you as “professional”
A brand language that is consistent, recognisable, and unmistakably you
To tick off a huge copywriting job that’s been on your list for agessssssss
what’s the “investment”?
(British way of saying “price”)
Launch price: £860
This is the lowest this price will ever be.
I only offer 4 of these a month (one a week), so be sure to get in touch sharpish like if this floats your goat.
Ready to get your messaging and web copy nailed…IN ONE DAY?
FAQs
Do you offer payment plans?
Yessss payment plans are available. You can pay in full, or in 2 or 3 installments.
Can you really do everything in a day!??
Yah. Fr. I am woman hear me roar etc. But if we’re being completely FR we do need to do some discovery together before I sit down and crack out your messaging and copy on our sprint day.
Do I need to be available for the entire Sprint Day?
I’ll only need your input 4 times throughout the day for your feedback (there will be a clearer breakdown of this in your Notion hub). It’s up to you whether you want to block out the whole day or not, but it might be more straightforward for you if you don’t have many meetings going on that day!
You say you edit web copy, how much exactly?
As part of the service I'll edit and update up to 6 pages of web copy that you already have on your website.
I try to stick to the existing word count/structure to make it as easy as possible for you to update your copy in your web platform. But if there's anything that needs adding in or moving around, (like extra paragraphs or headers) I'll get that sorted and written into your web copy too.
If you’ll edit 1,000 words of copy during our support, can you tell me what I can get with 1,000 words?
So 1,000 words of copy could be:
20x social media posts
3x newsletters (at roughly 300 words each)
Copy for your LinkedIn profile (bio, about section, employment experience at your business, copy for featured profile posts)
But again, just to clarify, this would need to be copy that already exists (even if just in a rough draft version) for me to edit and update it.
What if I want more than 1,000 words of copy edited during the 2 weeks of support?
If you want me to look at more than 1,000 during this time period, please note that this will incur (fancy word) an additional charge of £140 for every additional 1,000.