Stand Out

Web Copy

Websites that are as fun as you are in real life (and on socials)

Just because you’re using your web copy to convert, educate, and build a connection with doesn’t mean things have to get BORING.

Hot take time: your website sounds like everyone else's

Look, I get it. You want your website to be the place where people see you as the experts in what you do.

So it makes sense to throw in words like ‘elevate’, ‘synergise’, or ‘strategic’. Those sound nice and professional. Lovely and vague. 

And hey, that’s totally fine to keep doing. As long as you’re happy with a website that: 

  • Feels generic 

  • Doesn’t clarify what YOU ACTUALLY DO 

  • Could easily be confused with someone else’s 

  • Smothers the personality and internal work culture that people genuinely love about your business

  • Is nice and “safe” 

But you didn’t start your business to be “safe”, did you?

Speak to your target audience in a way that truly feels like you 

If you can land on the right definition of fun, and thread it through your web copy in the right way, not only are you:

  • Showing your dream customers that you’re their dream solution

You’re also

  • Making the first step towards working with you feel easy and fun 

So, let’s work out what that definition of fun is for you, and get it consistent across your web copy. 

Web copy Packages

The Re-jig

£2,700

A web copy boost that makes the most of what you’ve already got. 

Perfect for:

  • Agencies and medium-sized businesses with an existing website that just needs a kick up the brand voice, but not quite a full rewrite. 

  • Brands with a site that is technically “fine”, but needs sharpening.  

  • Businesses who have evolved their messaging, shifted their audience, or just want a tighter website presence.

Deliverables:

  • Briefing and info collection (2 hours): let’s take a deep dive into your audience, site priorities, and service deets. 

  • Rewrites and edits to up to 10 pages: not messing about with the structure too much, just strengthening the message, personality, flow, and tone. 

  • Micro-copy: let’s not overlook the nooks and crannies of your website! Get your CTAs, 404 pages, buttons and disclaimers on brand. 

  • SEO-friendly formatting: keywords sprinkled naturally in your copy, with meta-titles and descriptions for each page too.

The overhaul

£5,500

A full web copy rewrite, with every page written to reflect your brand’s next chapter.

Perfect for:

  • Brands that have majoorrlllyyyy outgrown their current site 

  • Agencies managing rebrands or large-scale web projects 

  • In-house teams who just need a fun pair of hands to nail their copy, voice, and messaging

Deliverables:

  • Deep dive and discovery (4 hours): let’s get clear on your positioning, customer pain points, and service details.  

  • Up to 12 pages edited: Optimising the page structure, as well as strengthening the message, personality, flow, and tone. 

  • Up to 8 pages written from scratch: for new services or offerings. 

  • Micro-copy: same as for the re-jig.

  • SEO-friendly formatting: basically the same as for the other service (except for more pages), and I cba to write it twice.

Need something different?

If neither of those options fits what you need from me, get in touch to tell me more, and I’ll come up with a custom quote for you.

  • Working with Gina has been a game-changer for our website. Gina understood our brand voice and vision from the outset, crafting compelling web copy that resonates with our audience and positions us as industry leaders. Her attention to detail, creativity, and strategic approach ensured our message was clear, engaging, and aligned with our goals.

    Steph Cawood | Brand Marketing Manager | First Event

upgrades &

add-ons

  • Find the words for how things have shifted, and getting clarity on how your brand needs to sound and feel moving forward

  • For new services and offerings (price per page)

  • (Price per page)

  • For URGENT web projects that need to be turned around in less than 2 weeks.

Want your web copy to feel like a Hoot?