Stand Out

Web Copy

Websites that are as fun as you are in real life (and on socials)

Just because you’re using your web copy to convert, educate, and build connections…

doesn’t mean things have to get BORING.

Hot take time: your website sounds like everyone else's

Look, I get it. You want your website to be the place where people see you as the experts in what you do.

So it makes sense to throw in words like ‘elevate’, ‘synergise’, or ‘strategic’. Those sound nice and professional. Lovely and vague. 

And hey, that’s totally fine to keep doing. As long as you’re happy with a website that: 

  • Feels generic 

  • Doesn’t clarify what YOU ACTUALLY DO 

  • Could easily be confused with someone else’s 

  • Smothers the personality and internal work culture that people genuinely love about your business

  • Is nice and “safe” 

But you didn’t start your business to be “safe”, did you?

Speak to your target audience in a way that feels Truly unique 

  • Thread your unique brand personality consistently across your website

  • Stand out from the corporate jargon and AI slop that’s filling your competitors’ sites

  • Build on the attention you’ve captured, with web copy that makes people relieved they clicked through to your site

  • Start showing your dream customers that you’re their dream solution

Web copy prices

  • £860 (includes discovery process)

    2-4 core messages to reflect throughout your web copy, and a definition of your brand voice and personality.

    These assets can also be used by your teams to support with ongoing copy and content creation.

    • Home page

      • From scratch - £390

      • Edits & updates - £260

    • Other pages

      • From scratch - £230 

      • Edits to an existing page already published - £110

  • For URGENT web update projects that need to be turned around in less than 2 weeks 

  • Working with Gina has been a game-changer for our website. Gina understood our brand voice and vision from the outset, crafting compelling web copy that resonates with our audience and positions us as industry leaders. Her attention to detail, creativity, and strategic approach ensured our message was clear, engaging, and aligned with our goals.

    Steph Cawood | Brand Marketing Manager | First Event

ready for your web copy to feel like a Hoot?

Yes I am!