Stand Out
Web Copy
Websites that are actually fun to read
Hot take time: your website sounds like everyone else's
Look, I get it. You want your website to be the place where people see you as the experts in what you do.
So it makes sense to throw in words like ‘elevate’, ‘synergise’, or ‘strategic’. Those sound nice and professional. Lovely and vague.
And hey, that’s totally fine to keep doing. As long as you’re happy with a website that:
Feels generic
Doesn’t clarify what YOU ACTUALLY DO
Could easily be confused with someone else’s
Smothers the personality and internal work culture that people genuinely love about your business
Is nice and “safe”
But you didn’t start your business to be “safe”, did you?
Speak to your target audience in a way that truly feels like you
Good web copy needs to do 2 things:
Communicate who you are and what you do
Engage your target audience
What’s one tool you can use to flawlessly bridge that gap?
A BIT OF FUN.
If you can land on the right definition of fun, and thread it through your web copy in the right way, not only are you:
Showcasing your unique personality, and shouting from the rooftops about what you stand for.
You’re also
Doing it in a way that makes your audience sit up, pay attention, and take action.
The right kind of fun, executed consistently
We’re talking web copy that:
Is SEO optimised
Conveys all the key info about your business and your services
Feels truly unique to your brand
Reflects an authentic definition of fun that connects with your audience
Go on then, I’ll throw in a Fun Brand Voice Playbook too
As part of our web copy project, I’ll also write a mini brand voice playbook for your business. Why would I do such a generous and selfless thing? Well, it helps:
You - You get a brand voice asset that you can use when creating future copy.
Me - I understand exactly what kind of fun I need to thread throughout your web copy.
Win-win!
Our work together: key points of contact
1. Disco and kick off
Tell me all about your web copy, and why it’s not currently sparking joy.
2. Fun brand workshop!
Taking a deeper dive into what fun means for your brand, your audience, and your copy. This can be with as many or as few people as you need at a location of your choosing.
3. Playbook delivery & extra web copy discovery
Once you’re happy with your fun brand voice playbook, this is your chance to give me any extra details you want communicating on your website, such as specific product features and the like.
4. Your web copy, ready to do its thang
Once I’ve written up your content, I allow for two rounds of feedback. After that it’s all yours!
