Case Study: First Event
Client name: First Event
Industry: Events
Service: Fun Brand Voice Playbook
First Event are a UK leading full-service event agency based in Leeds. Following a period of huge growth for their business, they knew they needed an update to their brand identity and tone of voice to match their new offering.
However, they still wanted their sense of humour and personality to be a core part of how they communicate as a brand. Not only to capture their strong internal culture and to set them apart from their competitors, but to create and build excitement around the experiences they create for their clients.
The struggles: what challenges were they facing?
Struggling with clear brand messaging
Inconsistency in tone across different platforms and contexts
Difficulty aligning their voice with their target audience
Needed guidance on refining their overall brand narrative
Wanted to clearly define what made them stand out
The deliverable: A fun brand voice playbook to prepare them for their next phase of growth.
This positioning and messaging needed to capture their history as a brand, whilst creating a strong and ownable position for them in the market.
This playbook included:
Core messages
Tone of voice pillars
Structures and devices they can use to bring this definition of fun to their copy
Guidance on how this tone of voice adapts to different platforms
Example library
How are things for First Event now?
Don’t ask me! I’ll let Steph (Brand Marketing Manager for First Event) do the talking:
“I feel much more confident in how we approach these challenges now. The guidelines have given us a clear direction and we are excited to put them into practice!”
“I love how you’ve helped define our brand's voice in a way that feels both authentic and engaging. Your ability to balance creativity with strategic messaging has been a real standout.”
“Working with Gina has been a fantastic experience. Her approach was both strategic and creative, making the whole process feel tailored to our needs. We now have clear, actionable guidelines that will help us move forward with confidence. Highly recommend!”