5 brands that nail fun and humour in their brand voice

As a copywriter and brand tone of voice consultant who specialises in fun and humorous copy, one of the questions I get asked ALL THE TIME is “do you have any examples of brands that nail it?”

My answer is always yes, there are loads of brands out there who consistently do fun and humorous copy in a way that’s right for them. But I always end up mentioning the same handful of brands (Monzo/Duolingo/RyanAir/Surreal etc).

So, I wanted to talk about 5 brands that don’t always get their flowers when it comes to fun brand tone of voice.

Oh, and if you fancy taking that “what’s your brand’s sense of humour?” quiz, you should definitely do that and the link for that is here.

Also, here are the links to all the things I mentioned in this video:

• Warburtons website

• Yorkshire Tea’s instagram account

• The British Airways campaigns:

  • Business class campaign

  • Take your holiday seriously

• Specsavers OOH campaign

• Pot Noodle website