The Fun Brand
Voice Playbook
Work out WTF “it needs to sound fun” actually means for your brand voice, and how to create it consistently
Everyone says “we want to sound fun” or “we need to be the funny brand”
But does anyone in your team know what this means?
Humour and fun are super subjective. If you can create the exact right type of fun with your audience, you’ll be able to connect with them on a truly human level. But in order to do that time and time again, you need to make sure you’re:
Creating the right type of fun, one that feels authentic to your brand, and engaging for your audience
Giving your teams the clarity they need to execute this consistently, across all different types of brand copy
You know how we make that happen?
With a fun brand voice playbook: tone of voice guidelines with a specific focus on how you’re using fun and humour to become an unforgettable magnet for your audience, but in a way that is easy for your content teams to replicate consistently.
Sneak peek: a future without a fun brand voice playbook (spoilers, it’s super sad)
You cringe out your audience by using the wrong type of fun, and just come across as that weird brand that’s trying too hard to be everyone’s mate
You use the right type of fun, but execute it in the wrong way (see previous point)
Your creatives lose their confidence, with constant amends and feedback on briefs they thought they understood
You spend ages on each piece of brand copy trying to add the right kind of humour and fun
Yeah...we’re not doing that. Let’s skip to the part where you have:
A strong reputation as a genuinely fun brand that the right people feel magnetised to
content creation processes that feel clear, quick, and something you’re excited to do!
True alignment between how you sound and what you’re truly like to work with
So, what’s in the Fun Brand Voice Playbook?
the signature
£5,800
Your definition of fun: what does fun look like for your brand?
Your audience: what is and isn’t fun for them?
Your messages: what are you saying?
Your tone of voice pillars: how do you need to say it?
Your no-go’s: what are the harsh lines you won’t cross?
Your brand language: what language devices can you use to add your unique fun and humour to your copy?
Your light-touch copy style guide: how do we use fun stuff like language, grammar, and punctuation consistently?
Your buyer journey: how does your personality adapt to different points in your customer relationships?
Example library (8-10 examples)
Perfect for:
Growing brands who want to maintain their fun-feeling as they progress.
Sizeable content teams who all need to be speaking from the same hymn book
the epic
£7,200
Everything included in the signature, with a more detailled guidance in the following areas:
Your brand language (in gory detail): Even more devices and guidance on creating your kind of fun in your copy
Your comprehensive copy style guide (full-monty style): Absolutely everything anyone on your, from “how do we use commas?” to “how do we write dates?”
Your brand fun, consistently: A detailed breakdown of what fun looks like across different:
Stages of the buyer journey
Platforms
Copy formats
Scenarios and contexts
Larger example library (15-20 examples)
Perfect for:
Large creative teams with multiple people involved in writing copy
Brands who know that fun and humour is a core part of how they communicate, but just want to bring some consistency to things
Our work together: key points of contact
1. Disco and kick off
Let’s get to know each other and understand what you and your audience need from your brand tone of voice.
2. Fun brand workshop!
Taking a deeper dive into what fun means for your brand, your audience, and your copy. This can be with as many or as few people as you need at a location of your choosing.
3. Initial ideas presentation
After our workshop I’ll come back with some very top level ideas of how I see things taking shape, just to make sure we’re all on the same page.
4. Congrats…it’s a guideline!
Even after I’ve delivered your guidelines, there’s plenty of time for feedback, and making sure things are EXACTLY how you need them.
