How to use copy to become recognisable (and kick you
If you want your brand to get recognised by the right people, you just have to be CONSISTENT
Say the same stuff in the same way, OVER AND OVER AGAIN
That's what I help you with in this vid.
How to make it at easy as possible for you to be consistent with your business messaging.
I talk about things like:
going beyond the "nice to haves"
the "so what" test
having more than just 3 words on a page in your guidelines