monthly copywriting retainer
A fun-filled copy retainer that makes showing up consistently as your authentic self easier than ever
Yes, and I *just* need to spend Christmas on a yacht in St Tropez.
Sadly, just saying it out loud doesn’t make it a reality. And besides, even though you know you want to be consistent, there are heaps of things in your way, like:
Client work - maybe you get into a good rhythm with it when things are quieter, but as soon as things pick up again, posting your own stuff just slips down the list.
The hamster wheel of content creation - No matter how long you spend on it, there is just ALWAYS MORE CONTENT TO MAKE AND SHARE.
Knowing what to say - you end up reaching for the awareness day calendar, because you just don’t know what your audience wants to hear from you.
You *just* need to be consistent with your marketing
chatgpt
It’s great for getting all your ideas out of your head, but no matter how long you spend prompting, editing, and tweaking your ChatGPT copy, it just doesn’t sound like you (probably because it’s a robot).
you’ve tried…..
Doing it yourself
There’s no better way to capture your personality than from the horse’s mouth (in this case, you’re the horse).
But like we’ve said, you just don’t have the time to do it consistently. And when you do make the time, it just takes ages!
“Being authentic”
It’s the advice you see the marketing gurus spouting all over the shop, but it’s actually just made things more confusing.
You don’t know what the authentic you sounds like, and how this needs to show up consistently in your business.
trying to be more “salesy”
You know you can’t just share content for the sake of it, but talking about just how fucking great you are at what you do, and why your clients NEED you ASAP just doesn’t come naturally to you.
because to get consistent clients, you need to be sharing consistent copy…consistently
so why not Make showing up and selling consistently easy, and FUN?
If you want your brand copy to be:
Salesy, without the ick - you might struggle to talk about how great you are, but I certainly don’t.
Designed to stand out to your dream clients - share really engaging content that builds trust with the right people.
Consistent - know that your copy is taken care of, month after month.
You’ve got to do more than just consistently show up with content that sells the value of what you do.
Your content also needs to smack of your unique personality, sense of humour, and definition of fun, making you impossible for your dream client to ignore.
Step away from ChatGPT.
Stop blocking out days each month to try and write a blog, or bulk-write your social captions.
Hand your brand copy creation over to me each month, and let me worry about keeping things fun and consistent.
Rather than taking on loads of *okay* work and projects, put out content that attracts DREAM clients who are obsessed with your work and what you stand for.
the kind of clients who:
the right kind of consistency attracts the right kind of clients.
pay you what you’re worth
respect your process
value your expertise
rave about you to their networks
sounds fun, right?
Copywriting retainer service:
what’s involved?
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We’ll start by getting you onboarded into your very own Notion hub. This is where alllllll the info and deliverables will live throughout our retainer, and it’s where you can hop in and get a quick overview of where we’re at with everything.
Once you’re settled, we’ll book in a quick meeting to go over ways of working, and map out how everything needs to work in order to fit your working styles, your workload, and your brain!
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I can’t get consistent with creating your unique definition of fun if I have NO IDEA what that is.
So, let’s kick off our fruitful partnership by doing a Nailed in a Day sesh. That means:
A 2 hour brand deep dive
Kicking your existing brand messaging up a notch
Creating a clarified definition of your brand’s:
Personality
Fun
Sense of humour
Updating your web copy to reflect your new messaging and personality
Once that’s all sorted, then we can focus on creating copy that consistently reflects your unique definition of fun, in a way that’s still on-brand, and bang on-message.
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Depending on how much copy you need each month, we can either meet fortnightly or monthly to discuss:
Feedback from the last batch of content
Updates on ongoing/future content
Metrics and KPIs (making sure that your copy is actually bringing you closer to your goals)
We’ll work one month ahead (for example, if we’re meeting in June, we’re discussing/I’m in the middle of creating July content), because we’re simply not doing URGENT copy creation.
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As you add more feedback to the work I create, I’ll get a better sense of how your brand needs to come across.
If you already have them, I’ll update your tone of voice guidelines with your feedback/things I notice in any copy you send me to edit.
If you don’t have them already, I’ll collect all this feedback in one place, creating a mini tone of voice guideline for your business.
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Got a month where you don’t actually need that piece of content written?
No probs, we can just bank it for a later date.
“Working with Gina has been an absolute game-changer for our team”
what’s the “investment”?
(British way of saying “price”)
£860 for a Nailed in a Day to kick us off, and then…
From scratch
Everything from research and planning, to final edits and proofreading. You give me the idea. I’ll give you a fully finished piece of content ready to go.
Blog (500-1,000 words) - £290
Case study (max 500 words)- £290
Long form content (max 3,000 words) - £580
Thought leadership article (1,000-2,000 words) - £370
Social captions (per post - max 200 words) - £30
Email/newsletter content (max 400 words) - £250
Copy edits
Perfect for business owners that want to keep the majority of the creation process to themselves, but just need me to add the finishing touches, and take things to the next level.
Blog (500-1,000 words) - £140
Case study (max 500 words)- £100
Long form content (max 3,000 words) - £240
Thought leadership article (1,000-2,000 words) - £220
Social captions (per post - max 200 words) - £10
Email/newsletter content (max 400 words) - £140
Misc editing (per 1,000 words) - £175
Ready to make your own marketing feel FUN again?
Let’s grab a virtual iced coffee and chat through how a monthly retainer could help you.