Gina’s insta story: Tuesday 20th October 2026
10:42 am
Yesterday I had a brand deep dive for my next Nailed in a Day client and it was gawjus!
When I do a brand deep dive, I always ask my clients this question:
“On a scale of 1-10 (1 being “this web copy was written by a wet lettuce”, and 10 being “holy moly I’ve just been whacked in the face by this brand and I love it”) how bold do you want me to go with your web copy?”
Yesterday, my client said 15. FIFTEEN.
Going balls-to-the-wall bold isn’t for everyone, and it’s a sliding scale I always adapt my copy to based on what my clients are comfortable with.
But bloody hell, I’m so excited to crack on with this web copy edit.
fit lunch from yday
3:10pm
Struggling to write A SINGLE FUCKING WORD today.
So I’ve escaped the domestic sphere for a change of scenery and it’s deffo helped I think.
Right now I’m working on putting the finishing touches to my new newsletter format, with the first edition going out on Thursday!
If you fancy signing up to receive said newsletter, click the link below.
mint tea and ORANGE screen!!!
4:37pm
Some lovely feedback on today’s story format!
It has felt a little bit like I am live-tweeting the general election results, only the stuff I write on here is less damning for the state of the nation!!!
